Titan Watches new "Create Your Moment" campaign

Recent client Titan Watches have launched their new advertising campaign titled "Create your moment”. It comprises of a short video advert and stills to run along side it.

I had the pleasure of joining the team and being tasked with capturing hero images for the campaign.

Shot over three days, the concept comprised of five separate actors in different locations, each representing a different character creating their own “moment”. The campaign is for launch in the Middle East market and so a couple of the situations were based around the female characters taking on new roles within that region. We had a dancer taking a stressful exam, a female driver venturing out on her own , a musician taking to the stage, a rock climber tackling a solo assent, and a young business women addressing a male dominated board meeting. The later of the list being eventually dropped from the final cut.

The most taxing of the locations was obviously the rock climber who we shot on location at Stanage Point, a very famous rock climbing haven in the Peak District.

We had a dedicated team of rope access climbers to help us rig up the ropes and keep us safe through out the shoot but as you can see from the behind the scenes shot, our actor Tai still had to brave the elements and scrabble out over the edge.

Well worth it though.

A boardroom in the always beautiful Barbican was the setting for our business meeting

The Royal Academy of Dance in Battersea play host to us and our dancer for a day, providing wonderful daylight balanced out with the help of some HMI.

The product shot that the video team had framed up looked great in motion, however once frozen in a still just didn’t translate and began to look very posed. As is always the way, you need to be ready and willing to walk away from a plan and pull out something new instead of flogging a dead horse. I managed to convince production that I needed the actress for 5 minutes between takes and was glad I did as it let me capture something that worked much better for the stills campaign and still tied in with the video work.

Richmond park was to be the stand in location for driving in the Middle East believe it or not. Top of the list was keeping trees in the background to a minimal and tackling the problem of the right hand drive car. Nothing that a little colour grading and retouching couldn’t help out with but the low evening sun and amazing Marta Razza made it all come to life.

Finally we had Gidon at the Rudolf Steiner House to tell the story of staircase to stage