-ABOUT-
Ben Hughes is a London-based photographer with a natural, documentary feel to his work. He captures moments, focusing on communities and individuals and how they interact with their worlds, telling their stories through pictures.
Preferring to capture the moment as it is without contaminating and contriving, he utilises his favourite skill of people watching, letting the situation develop and anticipating the perfect moment, just before it happens.
When done right, you get the best of both worlds, strong key imagery with a natural, honest feel.
He carries this style across into his commercial and advertising work. Balancing a more staged but still natural production he helps brands find the best way to engage with their audience by meeting them at their level.
Torn between a love for the urban jungle and the great outdoors, he is comfortable and keen to shoot in both environments, whether with natural light or a full truck of kit. The goal and vision always remain though; engaging with client and subject to find that beautiful but brief middle point where genuine human emotions meet, then capturing and delivering it.